“You get what you pay for” is a timeworn adage that, while simple, conveys a profound truth: paying less often means getting less. When independent practice owners start to research health insurance options, price is often the biggest deciding factor--for valid reasons. But if you rely solely on price, when you have a medical emergency, you may find your insurance coverage is sorely lacking. The difficulty is finding the balance between obtaining comprehensive insurance coverage that will provide the kind of coverage you need and keeping the practice’s budget in check. It’s a balance that’s become even more crucial during the pandemic.